Women's Concept 2.0 Pants Women's Temping Primaloft 2.0 Trousers Women's Elemental 2.0 T-shirt Women's Advance Hybrid Jacket Women's Discipline Wind Trousers Women's Flash Warm Tights Women's Shape Studio High Impact Sports Bra Women's Discipline Tech Midlayer Long Sleeve Women's Aerial Woolmix 2.0 T-shirt Women's Advance Tights Women's Concept 2.0 Jacket Women's Lithe Tech-Wool Long Sleeve Women's Lithe Tech-Wool 2.0 Top Women's Discipline T-shirt Women's Fusion Pile Oversized Jacket Women's Elemental Headband Women's Aerial Woolmix Fullzip Jacket Women's Advance Primaloft Trousers Women's Elemental 2.0 Tights Women's Discipline Skirt Women's Discipline Wind Jacket Women's Discipline Running 2 in 1 Hybrid Jacket Women's Elemental Half Zip Long Sleeve Women's Discipline High Impact Run Sports Bra Women's Fusion Fleece HZ Sweater Women's Discipline 2.0 Jacket Women's Discipline Wind HZ Long Sleeve Women's Win Wool Half Zip Long Sleeve Women's Rib Tech Long Sleeve Women's Advance Down Jacket Women's Lithe Tech Wool Half Zip Long Sleeve Women's Rib Tech T-shirt Women's Elevate Long Sleeve Women's Lit 2.0 Headband Women's Discipline Sports Bra Women's ATH Smooth Sweater Women's Discipline 2.0 Tights Women's Lithe Tech-Wool Hood Long Sleeve Women's Elevated Performance 3/4 Tights Women's Lit 2.0 Headband Women's Cloud Insulated Jacket Women's Cloud Tights Women's Fusion Pile Vest Women's Discipline Top Women's Elemental 2.0 Long Sleeve Women's Advance Long Sleeve Women's Elevate Long Sleeve Women's Win Wool Trousers

Johaug (68 articles)

Johaug: performance wear for women: designed by an exceptional athlete

Johaug is a brand firmly rooted in the story of an extraordinary athlete. Founded by Norwegian cross-country skier Therese Johaug, the brand was made from her own passion for the sport and her desire to create functional clothing specifically tailored to the needs of women. Therese Johaug, a multiple Olympic and world champion, knows firsthand what is required of clothing in high-performance sports and has used this knowledge to develop a collection that is not only technical but also stylish.

The Johaug brand: made from experience

Johaug came up with the idea of founding the brand during her active career. She realized there was a lack of sport-oriented clothing for women that offered the necessary functionality and had a feminine cut. Since then, Johaug has grown steadily – from a small collection to an extensive range of ski and outdoor clothing, extending far beyond cross-country skiing.

Sustainability, authenticity, and the highest quality

Johaug stands for performance, style, and values such as honesty, sustainability, and quality. The brand takes pride in developing long-lasting products made under fair conditions. Many of the materials used are recycled or made from sustainable sources. This focus on environmental protection and conscious production shows that Johaug takes responsibility for people and nature seriously.

Another core value of the brand is authenticity. Therese Johaug remains deeply involved in the design and development process, illustrating the close connection between her experience as an athlete and the products. It has always been important to her to create functional and comfortable clothing, whether you are preparing for a strenuous training session or want to enjoy your day outdoors.

Sport-oriented functionality and feminine design for active women

Johaug is aimed at women who see sports and outdoor activities as integral to their lives. It doesn't matter whether you're a competitive athlete or enjoy being active. The brand appeals to women who value quality without sacrificing a modern and feminine look.

Founded by one of the world's most successful cross-country skiers, Johaug combines the best in sport-oriented functionality with cleverly designed features. The story of Johaug shows that true innovation comes from experience and a deep understanding of the wearer's needs.