Jëuf: cycling with the Dolomites at its heart

The still-young brand Jëuf stems from a deep passion for cycling and nature. Founded by a group of enthusiastic cyclists centered around Riccardo Delconte, Jëuf carries the spirit of the Dolomites within it - not only as a namesake but also as an inspiration for every product. ‘Jëuf’ means “pass” in the Ladin language, and the philosophy of the Italian brand is reflected where sporting challenge and closeness to nature meet. Jëuf already set standards with its first Spring/Summer 24 collection, consolidating its claim to clothing that offers both comfort and performance.

High-performance cycling clothing that takes you further

If you ask about the key product that Jëuf stands for, the answer is easy to find: The Pro Race Power Bib. This high-performance bib combines high-quality materials with sophisticated functionality. A fabric specially developed in Italy ensures excellent muscle support. Jëuf also relies on proven technologies. ‘We already work with renowned partners such as Elastic Interface for the padding and Pertex and Primaloft for the fabrics. This enables us to develop first-class products for the most demanding cyclists,’ explains Riccardo Delconte.

Green progress: Jëuf focuses on sustainability and quality

Sustainability plays a central role at Jëuf. Approx. 95% of production occurs in Europe and neighboring countries such as Tunisia, which ensures short transport routes and reduces the CO2 footprint. The fabrics used come mainly from Italy and France and are certified according to Oeko-Tex and Bluesign standards. Jëuf shows that responsible production and high quality go hand in hand.

Jëuf's vision: cycling clothing for everyone - from beginners to professionals

After a successful start, Jëuf is looking to the future. The brand plans to expand its range and focus more on women's clothing. The brand remains true to its line: functional, durable products that not only impress on the bike but are also forward-looking in terms of sustainability. Jëuf continues focusing on fair prices to appeal to beginners and experienced athletes.