Hoja Snack Bike Bag Women's Bergtagen Stretch Trousers High Coast 30 Bag Skule 24 Backpack Women's Abisko Midsummer Zip Off Trousers Kånken Rainbow Mini Backpack Singi Mesh Bag High Coast 24 Women's Abisko Hybrid Trail Trousers Hoja Bike Bag Hoja Handlebar Bike Bag Hoja Drybag 16L Bike Bag Skule 6 Cross-body Bag Women's Abisko Trail Stretch Trousers Hoja Frame Bike Bag Women's Vardag Dungaree Trousers Women's Vardag Hoodie Men's Abisko Trail Shirt Hoja Drybag 10L Bike Bag Men's Lush Logo T-Shirt Women's Bergtagen Thinwool Trousers Women's High Coast Relaxed Shorts Men's Hemp Blend Out Here T-shirt Övik Path Knit Headband Women's High Coast Dress Ulvö 23 Backpack Abisko Hike Backpack Övik Path Knit Cap Ulvö Rolltop 30 Kånken Bottle Backpack Vardag Classic Beanie Men's Bergtagen Lite Insulation Jacket Färden Wash Bag Kånken Toiletry Bag Men's Abisko Lite Trekking Trousers Keb 72 Rucksack Byron Mütze Kajka Side Pocket Bergtagen 38 Backpack Abisko Trek Backpack Kånken Rainbow Backpack Vardag 25 Backpack Abisko Friluft 35 Backpack Women's Övik Twill Blouse Keb Fleece Cap Expedition Down Bootie Slippers

Fjällräven (430 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.