Fjällräven: equipment for your next route?

Fjällräven (338 articles)

Abisko Mesh Cap Women's Greenland Winter Jacket Women's Övik Knit Sweater Men's Skogsö Padded Jacket Ulvö 30 Backpack High Coast 24 Backpack Canvas Brasss Belt 4 cm Women's Övik Fleece Hoody Men's Övik Polo T-Shirt Women's Nuuk Parka Women's Vardag Dungaree Trousers Women's Expedition Down Hoodie Jacket Men's Abisko Midsummer Zip Off Trousers Women's Övik Cable Knit Sweater Women's Abisko Grid Fleece Hoodie Jacket Men's Expedition Mid Winter Jacket Women's High Coast Lite Dress Women's Abisko 6" Shorts Tights Men's Singi Flannel Jacket Gear Bag Hoja Drybag 16L Bike Bag Zip Card Wallet Abisko Hike Lite Cap Men's Abisko Sun Hoodie Men's Singi Down Jacket Men's Abisko Wool T-Shirt Zip Wallet Women's Abisko Day Hike Top Hoja Frame Bike Bag Men's Fjällräven Logo Hoodie Abisko Hike Backpack Women's Visby 3 in 1 Jacket Abisko Trek 48 Backpack Men's HC Hydratic Padded Trail Jacket Women's High Coast Lite Blouse High Coast 24 Hoja Snack Bike Bag Women's Keb Padded Hoody Skule 20 Backpack Abisko Lite Scarf Men's Forever Nature Long Sleeve Men's Canada Shirt Hoja Bike Bag Ulvö Medium Waistpack Women's Singi Wool Padded Parka Men's Mountain T-Shirt Men's Övik Flannel Shirt Men's Karl Pro Shorts

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.