Fjällräven: A life full of adventure

Amazing Fjällräven products here at discounted prices.

Fjällräven (365 articles)

Men's Nuuk Lite Parka Women's High Coast Lite Shorts Abisko Midsummer Jacket Women's Abisko Lite Fleece Jacket Women's Fjällräven Heavy Classic T-shirt Women's Övik Lite Half Zip Sweater Men's Övik Round-Neck Pullover Men's Singi Flannel Jacket Men's Vardag Pile Fleece Vest Women's Expedition Lätt Hoodie Jacket Men's Abisko Wool Logo T-Shirt Women's Lush Logo T-Shirt Women's Greenland Winter Parka Men's Fjällglim Shirt Men's Abisko Trekking Shirt Women's Hoja Wool T-shirt Men's Abisko Trail Fleece Jacket Men's Övik Travel Shirt Men's Övik Travel Shirt Women's Abisko Trekking Blouse Women's High Coast Relaxed Shorts Women's Keb Curved Trousers Women's Arctic Fox Print T-Shirt Men's Övik Polo T-Shirt Women's Abisko Day Hike Long Sleeve Men's Abisko Day Hike T-Shirt Women's High Coast Lite Dress Men's Abisko Hike Trousers Women's Övik Heavy Flannel Blouse Women's Hemp Blend T-Shirt Women's Vardag Lite Fleece Sweater Women's Vardag Hoodie 3D Relief Map Allgäu Lake Constance with wooden frame Men's Barents Pro Winter Trousers Men's HC Hydratic Padded Trail Jacket Men's High Coast Pack Shirt Men's Keb Padded Hoodie Jacket Women's Bergtagen Thinwool Trousers Women's Kaipak Curved Trousers Men's Fjällräven Logo Hoodie Women's Nuuk Parka Women's High Coast Trail Trouser Women's Kiruna Liner Parka Women's Övik Knit Roller Neck Sweater Women's Abisko Hike Blouse Men's Abisko Trekking Shirt Men's Crowley Piqué Shirt Men's Abisko Lite T-shirt

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.