Fjällräven (365 articles)

Men's Hoja T-shirt Women's Hoja T-shirt Men's Greenland Jeans Men's Walk With Nature T-Shirt Men's Karl Pro Zip-Off Pant Women's Abisko Hike Shorts Women's Vardag Rain Parka Women's High Coast Lite Blouse Women's HC Hydratic Trail Jacke Women's HC hydratic Padded Parka Women's High Coast Wind Jacket Men's Vardag Lite Fleece Sweater Men's Keb Gaiter Pant Women's Nuuk Lite Parka Men's Hoja Rider's Wind Jacket Women's Abisko Hike Zip-Off Pants Men's Abisko Wool Long Sleeve Men's Hoja Wool T-shirt Men's High Coast Wind Jacket Men's Abisko Lite Shorts Men's Övik Travel Shirt Women's Vardag Anorak Women's Övik Hemp Blouse Women's Övik Hemp Camp Blouse Women's Kiruna Padded Coat Women's Classic Sweater Women's High Coast Trail Trouser Men's Keb Eco-Shell Jacket Men's Expedition X-Lätt Vest Kids Logo T-Shirt Men's HC Hydratic Trail Trousers Women's Övik Flannel Blouse Women's Abisko Wool Long Sleeve Women's Keb Trousers Women's Greenland Down Liner Vest Women's Keb GTX Trousers Men's Ruaha Shorts Women's Abisko Fjäll Dress Men's Övik Heavy Flannel Shirt Men's Greenland Winter Jacket Men's Vardag Pile Jacket Men's Övik Roller Neck Pullover Men's Lada Round-Neck Pullover Men's Abisko Hike Shorts Women's Övik Hemp Dress Men's Övik Rib Sweater Women's Snow Jacket Men's Keb Trekking Shirt

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.