Men's Övik Round-Neck Pullover Women's Bergtagen 60 Jacket Singi Wool Padded Parka Men's Vardag Pile Jacket Men's Greenland Jacket Men's Keb GTX Jacket Men's Greenland No.1 Down Jacket Men's Singi Heavy Flannel Shirt Men's Vardag Anorak Women's Bergtagen GTX Touring Jacket Women's Greenland Winter Jacket Women's Abisko Hike Shorts Men's Fjällglim Shirt Men's High Coast Lite Pullover Women's Abisko Lite Fleece Half Zip Sweater Women's Visby 3 in 1 Jacket Women's Stina Fleece Jacket Men's Kaipak Jacket Skule 28 Backpack Men's Övik Stencollar Jacket Men's HC Hydratic Padded Trail Jacket Men's Abisko Trail Fleece Jacket Men's Visby 3 in 1 Jacket Women's Fox Boxy Logo T-Shirt Kånken Messenger Bag Women's Vardag Anorak Women's Keb Trousers Women's High Coast Wind Jacket Women's HC Hydratic Trail Jacke Men's Vardag Pile Fleece Jacket Men's Singi Wool Padded Parka Men's High Coast Wind Jacket Men's Abisko Padded Vest Men's Övik Knit Sweater Men's Hoja Rider's Wind Jacket Men's Övik Waffle Knit Sweater Men's Övik Heavy Flannel Shirt Women's Abisko Trail Fleece Jacket Men's Bergtagen 60 Vest Fjällräven Pom Hat Women's Nuuk Parka Men's Keb Shorts Men's Vidda Pro Lite Women's Abisko Padded Vest Men's Bergtagen Merino 190 LJ Trousers Women's Bergtagen Merino 190 Long Sleeve Women's Abisko Fjäll Dress Women's Abisko Lite Fleece Jacket

Fjällräven (383 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.