Db, originally founded as Douchebags, was created in 2012 by Norwegian professional skier Jon Olsson and Swedish entrepreneur Truls Brataas. The idea was made from the need to develop functional and stylish luggage, especially for adventurers and athletes. The founders combined their expertise in design and practice to create products that can withstand the rigors of traveling and look great at the same time.

Patented technology and stylish products

Db offers a wide range of luggage and backpacks that are cleverly designed and innovative. Among the best-known products are ‘The Ramverk,’ a robust and stylish wheeled suitcase that makes all journeys comfortable. Its design offers maximum protection with minimum weight. The multisport backpack ‘The Hugger’ is suitable for everyday use and traveling and is made from a durable and cleverly designed material that allows easy access to all compartments. The patented rib cage construction protects the contents and makes the backpack shape-retaining. Another highlight is the surf, snowboard, and ski bags, where you can stow your sports equipment safely and stylishly. They combine robustness with easy handling and offer ample space for equipment and clothing. For your everyday urban life, Db offers the compact and stylish backpack ‘The Essential’, featuring special compartments for laptops and other important items.

Social commitment and sustainability as core values of Db

Sustainability and environmental protection are core values at Db. The brand pursues a comprehensive sustainability strategy that uses recycled and environmentally friendly materials to reduce its ecological footprint. Db works with production facilities that adhere to high environmental standards and offer fair working conditions. In addition, the products are designed to be durable and have a long lifespan to minimize waste. The brand also focuses on reducing plastic and other non-sustainable materials in its packaging. Db is B-Corp certified, so the company is constantly monitored to ensure it complies with the specified B-Corp standards.

Athletes put their trust in Db

Db has a robust presence in the sports and adventure scene and sponsors several athletes and events. Some of the most well-known sponsored athletes include Jon Olsson, the co-founder and professional skier, who continues to be a prominent face of the brand and uses the products on his travels and adventures. Sage Kotsenburg, Olympic snowboarding champion, is known for his impressive achievements and adventurous spirit. Mia Brookes, the youngest snowboard world champion ever, is recognized for her daring tricks and pioneering spirit. But Db is not only active in winter sports. With athletes such as Jordy Smith and Juliette Lancome, the brand is also active in surfing. In addition to athletes, Db also sponsors photographers. Db also supports numerous events and competitions in skiing, snowboarding, surfing, and other extreme sports to strengthen the connection between the adventurer and sports community.

Db has established itself as a leading brand in luggage and backpacks, characterized by its innovative designs and high functionality. With a robust focus on sustainability and environmental awareness, as well as supporting top athletes and exciting events, the brand remains at the forefront of the adventure and travel scene.